Trinity has rebranded their commercial division as Trinity Mirror Solutions (TMS), following a “team-focussed” restructuring effort.

TMS will provide “integrated and creative solutions” to their clients from across the publisher’s portfolio, in addition to the third party clients represented by the division.

This restructure will see the introduction of three new senior roles, along with the arrival of Piers North and Jenny Thomson in November.

James Wildman, chief revenue officer at TMS, said:

“Solutions is our commitment to our customers – we will solve not sell – and represents our ability to produce valuable marketing answers to all briefs by leveraging our influential and iconic brands and audiences across print and digital.”

“Trinity Mirror is a cornerstone of the regional and local press and our compelling proposition offers advertisers valuable engagement with local communities in a highly trusted context.”

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Words: Peter Cribley