Liverpool-based agency USP Creative has been appointed to create the brand new It’s Liverpool app as a comprehensive guide to the city.

With its ever-growing international acclaim, more and more visitors are flocking to Liverpool and they will now be able to take advantage of the app, which is aimed a leisure and business visitors as well as students and indeed locals.

The agency took part in the AT Brand Project – an initiative aimed at uniting European cities with expertise in branding – in which they put forward their winning pitch.

The app is due to launch officially later this year and will cover areas including where to eat, attractions, current events, travel and accommodation and generate suggestions based on factors such as current weather and the users’ location. Users will then, in turn, be able to rate their favourite destinations to allow the app to promote the most popular.

Paul Symes, Head of Digital at USP Creative, said:

“When someone visits a new place, they don’t want to be overloaded with information – they want to know how to get around and have an idea of the best things to do. We’re designing the It’s Liverpool app so visitors, residents and students can easily plan and enjoy their experience in the city with one simple app.

“It’s a testament to our credentials as a full-service marketing agency that we have been selected to design and develop this app. Our digital offering is going from strength to strength, and our appointment to this particular project really shows USP Creative’s proficiency in this field.”

Caroline Hoppé, Marketing Manager at Marketing Liverpool, said:

“We want people visiting, living or studying in the city to enjoy the best of Liverpool and to share those experiences with us.

“The development of the It’s Liverpool app is an essential part of that ambition. Mobile first is an increasingly important part of our strategy and as Liverpool is one of the most popular city-break destinations in Europe it was felt there was a real need for an easy-to-use app which not only suggested places to go in the city, but which the public was able to actively contribute.

“Allowing the users of the app to instantly add destinations and rate them gives visitors, residents and students an excellent view of where the action is across the city in real time. Liverpool’s culture and nightlife is vibrant and varied and we hope the app will eventually be used by those living in the city to take advantage of this.”

Source: Click Liverpool