Active Profile has been appointed by Valor Hospitality Europe to develop and implement a strategic PR programme to raise the profile of the hotel management business and its team of directors.

Valor is a young, dynamic company, which currently manages a portfolio of 20 hotels throughout the UK, including major brands such as Marriot, Indigo and Hilton.

The company is currently experiencing a period of rapid growth and was recently appointed to manage two Ramada hotels in Salford Quays and Birmingham, as well as the Hotel Indigo in Liverpool. There are also a number of opportunities in the pipeline, so Active Profile is working with managing director Brian McCarthy and the wider team to tell the Valor story so far and to publicise future high profile appointments.

Anna Heyes, managing director at Active Profile, said:

“We are very pleased to be working with Valor, especially at such an exciting time for the business as it continues its expansion throughout the UK and Europe. We have only been working with the team for a short time but we have hit the ground running and are starting to see some great results already.”

Brian McCarthy, managing director at Valor, said:

“The business has only been established for nine months but we are really proud of the progress that we have made during that short time. We wanted to appoint a PR agency that has the contacts, experience and expertise to raise our profile and we have found that in Active Profile. The team is commercial in its approach and has a real understanding of our business objectives so the business and PR strategies are closely aligned.”

Active Profile has offices in Liverpool, Manchester and London.