Liverpool BID Company is spending almost £250,000 on its Christmas displays this year, including a music and light show that has already proved a hit in Spain and Belgium. Tony McDonough reports
Liverpool BID Company is bringing a world famous light and music show to Liverpool city centre this Christmas.
It is working with the Festive Group to replicate its world-famous Christmas display here in Liverpool – showcasing an awe-inspiring, 70-metre LED tunnel of light and music in the city centre – an attraction that has already dazzled people in Spain and Belgium.
The BID will be spending close to £250,000 on its Christmas displays this year, funded by the 1,500 business levy payers, with the aim of encouraging more people to visit the city centre over the festive period.
There will be a walk-through, 16-metre high artificial tree in Williamson Square and the return of the much-loved Christmas tree in St Paul’s Square, in the heart of the business district. The BID will also be working with the new owners of Exchange Flags to bring a Christmas tree and lights to the square behind Liverpool Town Hall.
The BID investment will complement Liverpool City Council’s plans for the traditional Christmas tree on Church Street and festive decorations in St George’s Quarter, Hope Street and other areas of the city centre.
Bill Addy, chief executive of Liverpool BID Company, and chair of the Liverpool Visitor Economy Network, said: “As well as the traditional Christmas decorations that we have come to know and love, we are very excited to announce that we are working with The Festive Group to bring something really special and different to the city centre this year. It will certainly set us apart from other towns and cities in the North West.
“Christmas is of course one of the most important trading times for our levy-paying businesses on the high street, and it is the BID’s objective to boost visitor footfall and improve the experience in the city centre during the competitive festive period.”
The investment will also see lighting on trees across the BID’s retail and commercial areas, mainly on Church Street, Lord Street, Derby Square, Old Hall Street and Parker Street, including more than 2,000 Christmas baubles.
There will be Christmas light decorations in the main thoroughfares of Bold Street, Whitechapel, Castle Street, Cook Street, Chapel Street, and Tithebarn Street as well as and Angel Selfie display on Castle Street and Clayton Square and Christmas workshops at Metquarter and St Johns Shopping Centre.