£25,000 crowdfunding drive launched for CIRCULR, which aims is to ‘disrupt the watch industry, making quality, fashion forward watches without unnecessary add-ons’. Tony McDonough reports.

Wirral digital entrepreneur Danny Clutterbuck is looking to raise £25,000 via crowdfunding to boost the growth of his online watch retail venture.

Mr Clutterbuck was co-founder of successful digital marketing firm Webtise but announced his departure last week.

Days later, he unveiled CIRCULR, a business that aims to sell “quality watches” at affordable prices.

He has now launched his campaign on crowdfunding site, Kickstarter, to raise extra cash, running until November 4.

CIRCULR’s aim is to “disrupt the watch industry, making quality, fashion forward watches without unnecessary add-ons”.

This means, said Mr Clutterbuck, people can afford to have a new watch every month.

He said: “Gone are the days when people own just one watch. CIRCULR is here to shake things up.

“To get our watches to the right price we cut out the unnecessary add-ons, without compromising on quality.

“When was the last time you were 10,000 metres under the sea? Or in space? I’m pretty sure if you want to check the date you’ll just reach for your phone, so we took all of this stuff out.

“All these unnecessary extras cost money and raise the price you pay.”

The watches it sells are designed in the UK and use the “highest quality” of materials.

They include Japanese Miyota Movement- one of the best in the world, rose gold, sterling silver plated, 42.33mm face sizes, hardened mineral glass, 3ATM water resistant and genuine leather straps.

Mr Clutterbuck added: “For me, I feel it’s imperative that brands have a direct channel to engage with their audience, so there’s no middleman here.

“We’ve cut them out too so that our customers can buy at the best price possible. Watches that would retail for £150-200 we offer direct for just £49.

“We live in a digital world where brands talk directly to their customers so the only place you can purchase CIRCULR is from us.”

Over the last eight years Mr Clutterbuck has helped turn Webtise into one of the largest digital agencies in the North of England.

Earlier this year it acquired Liverpool-based app developer, Apposing.