Merseyside brand marketing specialist Wild Thang has was a big supporter of NHS charities during the pandemic and now the firm is keeping up the momentum with a new fundraising effort

At the height of the global pandemic in 2020 the team at Merseyside brand marketing specialist Wild Thang did their bit to raise awareness of the work of the NHS and raised money for NHS charities.

More than a year on and those efforts have continued with the company going ‘Neon for Neonatal’, in support of the Big Tiny Steps appeal. The appeal aims to raise £250,000 for Liverpool Women’s Hospital’s Neonatal Unit and is run by the hospital’s charitable arm.

Wild Thang’s team took part in the Neon for Neonatal day, wearing specially printed neon t-shirts for the day. One staff member, Darren Farrell, went further by sporting neon hair dye.

Staff also enjoyed a selection of goodies in the kitchen area in Wild Thang’s Bootle headquarters. In all, they raised £400 for the appeal. Andrew Dwerryhouse, Wild Thang managing director, said: “Even with the COVID challenges in recent times, our team still feels it is important to continue to try to make a difference.

“We printed dual branded Neon coloured t-shirts for staff to purchase and wear for the day, with all proceeds going to the Big Tiny Steps Appeal. Charities have been hit as hard as any business so continue to need our support now more than ever. It really is the Wild Thang Way.”

Liverpool Women’s NHS Foundation Trust specialises in the health of women and their babies – both within the hospital and out in the community. Collectively its team represents some of the most outstanding expertise and experience in this field. It is the only such specialist trust in the UK – and the largest women’s hospital of its kind.

Founded 20 years ago, Wild Thang has just invested more than £2m in the transformation of its Derby Road base. It currently employs more than 30 people and Andrew says this number could double over the next couple of years.