Zut has created a suite of content for the campaign, which includes TV, radio and digital ads, which is being unveiled ahead of the Boodles May Festival at course
Multimedia agency Zut Media has released the first of a series of video and animation content for Chester Racecourse as the flat racing season gets under way.
Liverpool-based Zut has created a suite of content for the campaign, which includes TV, radio and digital ads, which is being unveiled ahead of the Boodles May Festival, at Chester on May 8-10, one of the biggest fixtures in the UK racing calendar.
The campaign will continue into the autumn with more content being released throughout the season. The first video focuses on the rich heritage of Chester Racecourse, as Britain’s oldest track celebrates its 480-year history.
It kicks off with a striking animation designed to bring the prestigious racecourse’s heritage to life with archive imagery, dynamic race day footage and cityscapes, specifically captured by Zut.
The animation creates a ghostly impact as Chester landmarks are entwined with dynamic racing scenes using a stylish double exposure technique.
Secondary content includes a mini documentary to mark key milestones and events in the racecourse’s history. The piece features personal accounts of Chester Races from some of racing’s most prominent personalities and a number of the racetrack’s key stakeholders.
Stephanie Hughes, head of marketing for Chester Racecourse, said: “Zut has excellent sports credentials and the agency’s expertise has been key in capturing the essence of Chester Racecourse as we celebrate our rich heritage and look forward to an exciting season ahead.
“We set out to create a campaign to help build excitement for the future whilst also celebrating 480 years of racing at Chester Racecourse. The Zut team have certainly achieved this with every piece of content they have created for this campaign.”
Zut’s client portfolio also includes Liverpool FC, Everton FC, The Jockey Club, Betfred, Knauf, JCB, Liverpool John Moores University and Edge Hill University.
Director Mark Hancock added: “As a regular racegoer, this has been a dream brief to add to our growing portfolio of sports projects. Chester Racecourse has played a huge part in shaping horseracing as we know it today and it has been a real privilege working with the team.”