30 James Street enjoys surge in bookings as city gears up for IFB 2016

The former White Star Line HQ, 30 James Street, will be operating at maximum capacity every weekend for the next three months – proprietors Signature Living have said.

The news comes as Liverpool gears up for the annual International Festival for Business, which takes place from 13 June – 1 July 2016

Signature Living believes the bookings surge, which will see 30 James Street operate at maximum capacity for the upcoming summer season, is due to international visitors interested in the hotel’s rich maritime history. The Grade II-listed building, formerly known as Albion House, is one of Liverpool’s most historic landmark sites.

Meanwhile, internal company figures show overseas bookings represent almost 40% of hotel stays – an impressive 7% increase on the same period last year.

Signature Living, which is currently on a rapid expansion drive, has 1250 beds in Liverpool. The company’s portfolio includes the popular Shankly Hotel on Victoria Street and serviced apartments across key city centre locations. Last month it announced plans to save Cardiff’s historic Coal Exchange and is eyeing sites in the UK and Europe.

Speaking about the bookings bonanza, Signature Living’s Lawrence Kenwright said:

“We’re really pleased that our hotel is so popular with guests from across the globe as we enter the busy summer season. The IFB, which is growing each year, is a major boost for businesses and the city as a whole as key delegates from 100 countries jet in.

“I think our figures demonstrate just how prominent Liverpool has become as a weekend attraction – it is firmly placed as one of the U.K’s top city destinations.”

For more information, please visit: www.signatureliving.co.uk or call 0151 236 0166.

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