Joining from gaming firm, Stanleybet, Lee Shannon will be the new head of commercial finance at Liverpool savings and rewards business Appreciate Group

Liverpool savings, vouchers and corporate rewards business Appreciate Group has unveiled its new head of commercial finance.

Appreciate, which operates Park Christmas Savings, Love2shop and highstreetvouchers.com, has hired Lee Shannon who bring 15 years of experience in senior commercial finance roles. He joins from gaming firm Stanleybet Group.

His role will focus on driving improvement in business functions both financially and operationally, and Mr Shannon will work closely alongside stakeholders to drive profitability and business performance.

Chief financial officer of Appreciate Group, Tim Clancy, said: “It’s been imperative with our digital-led focus that we build a team that can support our journey as it gains momentum, so we’re delighted to have experienced experts like Lee join us.”

Mr Shannon added: “It’s an exciting time to have joined the company, especially with its focus on future digital innovation. It’s a pleasure to be a part of a team with a strong and clear vision for growth.”