Global beauty brand Charlotte Tilbury opens its ‘Beauty Wonderland’ at Liverpool ONE, the company’s first new outlet in six years. Tony McDonough reports
Charlotte Tilbury has opened its 1,000 sq ft ‘Beauty Wonderland’ on the corner of Paradise Street in Liverpool ONE.
First announced in August, the launch is the global brand’s first UK opening in six years and the first standalone UK Charlotte Tilbury space outside London. It adds to a store network which includes Los Angeles, Dubai, and Hong Kong.
A team of ‘Expert retail artists’ will give customers access to the make-up secrets of the red carpet, skincare services and industry-leading shade-matching and skin-analysis. The new store will also incorporate a ‘Beauty Boudoir’.
This is a private space dedicated to private makeup consultations with tailored one-to-one appointments as well as group and private event bookings available.
Alison Clegg, director of asset management at Liverpool ONE owner Grosvenor, said: “We are delighted to see Charlotte Tilbury open at Liverpool ONE within the UK’s beauty capital, adding to the brand’s strong roster of global locations.
“Charlotte Tilbury’s innovative approach to make-up and skincare aligns perfectly with our carefully curated selection of experiential beauty names at Liverpool ONE. These include Beauty Bazaar, Harvey Nichols and Morphe, and we are confident the brand will be a huge success here.”
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The opening of Charlotte Tilbury follows the launch of numerous high-end brands at Liverpool ONE this year, including designer retailer Tessuti, which is also located on Paradise Street, and exclusive footwear stores, Russell & Bromley and size?.
Metis and CBRE acted for Liverpool ONE. Charlotte Tilbury dealt directly.