Clothes Show extravaganza offers huge opportunities for Liverpool businesses this summer

From July 7-9 The Clothes Show will be staged outside of Birmingham for the first time in  27 years and will feature celebration of fashion, beauty, fitness and health. Tony McDonough reports

The Clothes Show is coming to Liverpool in July 2017

Liverpool businesses are being urged to take full advantage when the UK’s biggest fashion and beauty festival comes to the city for the first time this summer.

From July 7-9 The Clothes Show will be staged outside of Birmingham for the first time in  27 years.

Now known as the British Style Collective presented by The Clothes Show in association with Alcatel, the event will “take over” the city centre.

Fashion celebration

Organised by Haymarket Media Group with support from the city, it will feature a celebration of fashion, beauty, fitness, health, celebrities, industry experts and education, along with a jam-packed programme of vibrant nightlife, entertainment and music.

The main action will take place in four iconic venues – Echo Arena, Exhibition Centre Liverpool, St George’s Hall and Albert Dock.

Business opportunities

Organisers are say local businesses interested in opportunities including partnerships and promotions should get in touch as soon as possible.

Claire McColgan, director of Culture Liverpool, said: “Due to the location of the host venues, thousands of visitors will flock to all areas of the city centre.

“We are therefore keen to encourage businesses to get involved where they can and make the most of the major footfall that will be generated in July during this event.

“The Clothes Show has been a huge success in Birmingham for the past 27 years and we want to show that Liverpool can stage large scale events like no other UK city.”

British Style Collective will feature three days of non-stop action including catwalks, pop-up stores, exclusive Q&As, panel discussions and music performances hosted by some of the nation’s favourite celebrities, designers, bloggers, vloggers and top fashion industry figures.

Events programme

Kimberley Walsh, Mollie King and Vogue Williams will host the Alcatel Fashion Arena in the ECHO Arena – an hour-long show twice a day, each welcoming 8,000 visitors, featuring fashion, dance, latest trends and catwalk, combined with live music acts.

And Albert Dock will feature HemingwayDesign’s Fine Tuned fringe event – a collection of independent designers, street food vendors, vintage traders, performers and a classic car display.

To get involved contact Alessandra Leonard at British Style Collective on 020 8267 8107 or email alessandra.leonard@haymarket.com

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