Everton to offer multiple bars and restaurants at stadium

Multiple bars, restaurants and ‘experiences’ will be on offer at Everton FC’s new £500m stadium on Liverpool waterfront. Tony McDonough reports

ALL, Everton
ALL will be the brand for Everton FC’s hospitality offer at Bramley-Moore Dock

 

Everton Football Club will offer multiple bars, restaurants and visitor ‘experiences’ at its new £500m stadium at Bramley-Moore Dock.

Construction on the 52,888-capacity arena is now well advanced. Main contractor Laing O’Rourke broke ground on the project in Liverpool Waters in summer 2021. Everton aim to move out of Goodison Park and into the new ground in time for the 2024/25 season.

On Wednesday the club unveiled a new brand to cover its hospitality off at the stadium. Called ‘ALL’ the brand will bring together the bars, restaurants and experiences that will be available at its new home. Everton says it will reveal further details shortly. It is setting up a showroom at its corporate headquarters at the Royal Liver Building.

ALL’s food offering will feature a variety of outlets right up to ‘fine dining’. The club said: “An incredibly wide choice of social spaces will be available at ‘ALL’ for fans to choose from, providing the opportunity to tailor a very personalised matchday, with a focus on what will make Everton Stadium so special – people and connection.

“Guided by a clear understanding that social gatherings and group rituals are a vital part of every fan’s matchday – ‘ALL’ provides bars, restaurants and experiences that will act as a hub to create more treasured memories.”

Everton says it will embark on a process of fan engagement and consultation. This will include surveys and focus groups. These will provide additional insight in shaping the new experiences.

People wishing to hear more about ‘ALL’ experiences at Everton Stadium can complete the ‘Register Your Interest’ form by clicking here.

In April, Everton struck what was seen as a remarkable deal with Laing O’Rourke. The builder has agreed to complete the project while providing Everton with greater certainty as to the cost. This is despite the price of raw materials and labour continuing to rise.

The first stage of the work is being funded by Everton majority shareholder Farhad Moshiri, believed to amount to around £100m. Delivery of the stadium is a 12-phase project which, overall, is expected to take 150 weeks.

You can also keep up to date with the latest developments on the building project for the Everton Stadium by clicking here.

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