Land Rover has displayed its innovative Augmented Reality (AR) technology to support the launch of the Halewood-built new Discovery Sport.

The 3D technology will increase anticipation while bridging the commercial gap before the vehicle arrives in showrooms on 22nd January 2015, with the digital initiative being rolling out across all 117 Land Rover retailers in the UK.

Customers are already visiting Land Rover retailers to find out more about the brand new model and the technology helps with enquiries by delivering a life-like 3D model of the new Discovery Sport.

Whilst visiting the retailers, customers will be encouraged to put on the Durovis Dive headset which will contain an iPhone 5s which is preloaded with a specially-designed app.

Visitors then get directed to look at an activation marker on the floor, where they can immerse themselves in a detailed photo-realistic 3D model of the new Discovery Sport.

Customers are able to walk around the new vehicle to get a full sense of the size and the scale of the car.

At specific points, different types of animation will appear to demonstrate the vehicle’s new features.

For example; when arriving at the drivers door, it will open to allow the customers to see a full 360-degree view of the interior.

When walking around the rear, the boot will open and the customers can see the versatility of the vehicle, with its unique to class 5+2 sliding and reclining seats.

Laura Schwab, Jaguar Land Rover UK marketing director, said:

“We wanted to bring the new Discovery Sport to life between the global announcement and vehicles arriving in show rooms.

“We have received a huge amount of interest from customers through our retailers across the country, and this will give an exciting immersive experience, beyond that of a traditional online configurator or sales brochure.

“Bringing such an experience to a relatively small device provides the customer with the ease and familiarity of an iPhone together with the simplicity of updating the software to add accessories and the latest colour options and I am confident customers will find the experience informative and enjoyable.”

The New Discovery Sport starts from £32,395 on the road.

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Image Credit

Words: Daniel Smith