Liverpool Football Club has renewed their contract with the digital marketing agency Custard.

Based in Leyland, Custard  has been appointed by Liverpool FC’s retail department to manage the pay-per-click work for its online store, marking this as the second year in a row that Custard has won the business.

Sam Allcock, managing director of Custard, said:

“We work closely with the retail team to ensure that all products and promotions are marketed via numerous paid search channels such as Google AdWords, Bing Ads and Facebook.

“We are absolutely delighted to have been appointed for a further 12 months and look forward to another great year with Liverpool FC Retail.”

Chris Jennions, retail marketing manager at Liverpool Football Club, said:

“Due to their deep understanding of search activity and excellent account management, Liverpool FC Retail believes that Custard is the right agency to manage and implement our paid search strategy.

“We are extremely happy to be working with them again throughout 2015.”

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Words: Peter Cribley