Liverpool John Lennon Airport (LJLA) hope to identify preferred destinations, and are appealing to the city’s business community.
LJLA chief executive Andrew Cornish is working with Liverpool & Sefton Chambers of Commerce on a survey as to how the airport can best serve their needs.
He says support from businesses for potential routes can help persuade airline operators to commit to major investments on new links.
Chamber chief executive Jenny Stewart said:
“Corporate support is key to enable the airport to build a compelling business case to commercial airlines for introducing routes into our city.
“Engaging with, and completing the airport’s route demand survey will give compelling data and evidence about the air travel requirements of our businesses, domestically and internationally, particularly in light of our support for a domestic connection in the longer term to a Heathrow international hub and for a flight to a European hub airport in the short term.
“If you have specific destination requirements as a business, or in your networks, let the airport know through its survey.
“If you need a specific link from Liverpool, it’s crucial this requirement is made clear and, where possible, quantified.
“If a lack of connectivity with a specific market is stifling inward investment opportunities or external trade, let the airport know that, too.”
Andrew Cornish said:
“We really appreciate Liverpool Chamber’s help. The more information we have regarding which routes businesses across the city region want to see served from their airport the better.
“We shouldn’t underestimate how powerful commitment from local companies to use Liverpool can be, if the routes they need for their business are provided.
“Airlines need to be confident that if they make significant financial investment by committing to a new service from here, they have the support of the region’s business community who are ready to use it and make it a success.”