Shipping giant AP Moller – Maersk is showing its support for Pride in Liverpool by bringing its Pride Month rainbow container roadshow to the city. Tony McDonough reports

Global shipping and logistics giant AP Moller – Maersk is supporting Pride in Liverpool for the second year in a row.

Liverpool is the first stop on its 2022 Pride Month rainbow container roadshow. The container was placed at the Pier Head in the city’s waterfront. It was welcomed by representatives from Maersk, Liverpool City Council, Mersey Maritime, Maritime UK and Pride in Liverpool.

Weighing 3.7 tonnes, the container is one of several painted in the colour of the Pride flag. It has toured the world since 2020 as a symbol of equality, inclusion and diversity. Its aim is to raise awareness of issues faced by the LGBT+ community.

It is now continuing its tour across various locations in the UK. These include the Multimodal Exhibition at the NEC, Birmingham from June 14 to 16.

Gary Jeffreys, Maersk UKI managing director, said: “Maersk’s rainbow containers serve as a symbol of equality, inclusion and diversity. Boldly sharing with the world our stand on creating a culture where all employees, partners, and customers feel welcome and can be themselves without judgement.

“From their creation in 2020 to now, we hope these containers somewhere along their journey around the world have been a reminder to people that they are never alone. That they are accepted regardless of their race, gender, age, ethnicity, sexual orientation, religion or disability.

“We are committed to building and nurturing an inclusive culture at Maersk. And we are immensely proud of our diverse workforce who ship these very containers and integrate the world on a daily basis.”

Andi Herring, chief executive and co-founder of LCR Pride Foundation, added: “Making sure the message of Pride is heard all year round and across the Liverpool city region and beyond is enshrined in our founding mission.

“As a global company visibly supporting its LGBT+ staff and communities, Maersk’s values have synergy with our aim as an organisation. We are thrilled to have them on board for this year’s Pride in Liverpool.”

The annual March with Pride and Pride in Liverpool will take place on Saturday, July 30. For more information or to register click here.