Flags and posters promoting Liverpool John Lennon Airport and its offers will now begin to appear at terminals and on vessels, including the Royal Iris and and Snowdrop. Tony McDonough reports

Aircraft taking off and landing at Liverpool John Lennon Airport (LJLA) will often fly over the world famous Mersey Ferries as they cross the river.

Now, in recognition of the iconic status of the vessels, LJLA will become the first ever sponsor of the Mersey Ferries in their almost 900-year history.

Flags and posters promoting the airport and its offers begin to appear at terminals and on vessels, including the Royal Iris and and Snowdrop.

As well as hosting LJLA promotions on the vessels and at ferry terminals, the Mersey Ferries’ digital channels, e-newsletters and website will showcase the airport to followers and visitors to the end of 2017 as part of the agreement.

“This is an incredibly important milestone for the Mersey Ferries,” said Jonathan Lamkin, commercial development executive for Merseytravel, which owns and operates the ferries.

“Deciding on our first sponsor was always going to be a difficult decision, but we’re so proud that it’s Liverpool John Lennon Airport. It means two iconic Merseyside institutions really have come together.”

Amanda Hanlon, head of marketing and communications at LJLA, added: “As far as sponsorship opportunities go, there’s not many as iconic and popular as the famous Mersey Ferries.

“The ferries are a must-do for anyone travelling to or visiting the city from abroad – and with hundreds of thousands of visitors on board every single year, it’s a tremendous partnership for us to explore.”