Based in Wirral, The Spice Pioneer supplies boxes containing recipes for a meal of several dishes along with all the correctly blended spices and seasonings put together by food spice experts. Tony McDonough reports
A new Merseyside venture is looking to bring the delicious aromas and tastes of faraway places into peoples’ homes.
Wirral-based The Spice Pioneer, led by Matt Webster, is an offshoot of an established business – Seasoned Pioneers – which supplies specialist spices from all around the world to food stores, farm shops and delis and has been endorsed by leading chefs including Delia Smith and Rick Stein.
Now, The Spice Pioneer aims to take it beyond trade customers by delivering food flavour boxes directly to peoples’ doors and open up the cuisines of the world to a while new market.
Mr Webster explained: “We are trying to make it easier for those who are already happy to cook and experiment with spices, and, at the same time, take away the stress of combining new flavours and ingredients for those who aren’t.
“For anyone who finds the idea of using spices and spice blends intimidating, this is a great opportunity to demystify the whole process.”
Each box contains recipes for a meal of several dishes along with all the spices and seasonings. The recipes have been crafted to ensure that the main ingredients, such as fish, meat and vegetables, are easy to source from local shops and supermarkets.
In addition to the spices, The Spice Pioneer sends a postcard about his adventures to conjure up the spirit and atmosphere of fascinating places, great for a night in or a themed evening with friends.
“Dining is about more than just the food. The colours, aromas and sounds of a setting also make the experience,” added Mr Webster.
“With this in mind, The Spice Pioneer has created a playlist that customers can stream, inspired by the locations where the spices and recipes originate, and create a fun food adventure.
“Supplying just the right amount of spices for each dish means customers do not need to go out and buy expensive jars of spices they might never use again.”