New £7m Liverpool hotel opens its doors

Town Hotels has invested £7m to create 58-room hotel just outside Liverpool city centre in an area that has undergone a huge transformation. Tony McDonough reports

Baltic Hotel
Vicki Hanlon, manager of The Baltic Hotel, with sales manager Suzanne McEldowney and Duncan Stewart and Kevin Doran from Town Hotels Group


Liverpool’s Baltic Triangle has been transformed over the pas decade or so and now the district has its first hotel.

Town Hotels Group has invested £7m to create the The Baltic Hotel, located in a former factory and warehouse in Jamaica Street. The owners rolled out the red carpet and uncorked the champagne to celebrate the doors opening.

Town Hotels managing director Kevin Doran and his business partner, say it is “a place where punk art meets urban chic and traditional hip joins synonymously with effortless cool”.

Each of the 58 rooms have music memorabilia adorning the walls and luxurious lounge areas. Peloton bikes have also been installed in some spaces while others boast views over the city and River Mersey. Completing the rooms are fully-stocked Marshall speaker mini-bars and interactive tablet controls.

The Baltic Hotel also features two venue spaces and the owners have kept many of the original features in order “to show off pre-war architecture dressed in post-war modernism”.

One space is being transformed into the Duck & Swagger pub, with inspiration drawn from Guy Ritchie’s trendy London offerings, and the second is a laidback Shoreditch-style restaurant called The Baltic Brasserie – both are set to open later in 2021.

The Baltic Hotel owners had been waiting on the Government to lift COVID restrictions in order to launch their new offering. Operations director Duncan Stewart said: “We’re incredibly excited to officially open The Baltic Hotel.

“Anyone visiting this summer, now restrictions are coming to an end, will be able to feel the pulse and energy The Baltic Hotel offers with live events and an eccentric, eclectic mix of high-end decoration.

“We’ve spent more than £11m on The Baltic Hotel and our recently completed Duke Street Boutique Apartments, working alongside a brilliant team throughout the pandemic in order to add to our already established serviced apartment portfolio which includes York Street Studios and Chavasse Apartments in the city centre.

“We are hoping for a truly incredible summer and are sure anyone who visits will not be disappointed by our unique offering.”

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