Today, luxury online retailer Net-a-Porter is launching an innovative campaign in the public sphere, to show real-time sales.

The digital out-of-home concept will involve a live-feed of the products women are buying across the globe, on Ocean Outdoor’s The Screen @Canary Wharf.

Net-a-Porter Live showcase was developed by PSI with Havas Media International and marks the company’s very first outdoor campaign.

Lisa Bridgett, global sales and marketing director at Net-a-Porter said:

“This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”

Source: The Drum