Liverpool SEO agency Quirky Digital to offer internships to students to enhance their employment prospects after delivering a project for the University of Liverpool. Tony McDonough reports

Liverpool SEO agency Quirky Digital is to offer internships to students following the success of a partnership with the University of Liverpool.

In the past few months Quirky founder and managing director, Liam Quirk, and his senior management team, have been delivering SEO workshops and training. These have given students an insight into digital marketing in the real world.

In March Liam set the students a challenge to audit one of Quirky’s internal ecommerce websites. He said the winning team would win a three-month internship at the agency and its 18-strong team which is based in the Baltic district.

The winners were also able to work on an internal project, giving the students insight into a case study that they’d be able to use on their CV. Pragya Kapoor and Aashi Goyal created an audit and strategy that Liam said would “rival what some agencies are delivering”.

As a result of this project, Quirky will now open up internship opportunities at the agency on an annual basis.

Liam said: “Since the end of 2024, I’ve been really proud to work with University of Liverpool on delivering SEO workshops to students, providing knowledge, advice and support on the digital marketing and AI sectors.

“Working with the next generation of SEO experts is incredibly rewarding and it’s been fantastic to make a difference in the students’ journeys.

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“For the second quarter of the year I wanted to take our involvement up a notch and come up with an internship programme at Quirky where students could gain first-hand, industry experience.

“This would sit prominently on their CV and also make an impact on their career, broaden their knowledge and offer a chance to work on genuine projects within the agency rather than tasks that are often fictitious for students.

“Pragya and Aashi made such an impact with their audit and strategy that we’re so honoured to have them part of the Quirky Digital team for an initial three month internship. We’ll then be rolling this out, working with the Universities to offer more opportunities.”