Sweaty Betty signs up at Liverpool ONE

Global activewear and lifestyle brand, Sweaty Betty is to open a 2,600 sq ft retail outlet at Liverpool ONE. Tony McDonough reports

Sweaty Betty
Global activewear and lifestyle brand, Sweaty Betty is coming to LIverpool


Global activewear and lifestyle brand, Sweaty Betty will open its largest store in the north of England at Liverpool ONE this summer.

Opening on Peter’s Lane in June, Sweaty Betty will occupy a 2,600 sq ft unit. It will sell the brand’s range of women’s clothing, including leggings, outerwear and underwear, as well as accessories, made from responsibly sourced materials and recycled bottles.

The store’s design will be a new concept for the brand and join Sweaty Betty’s growing, global presence in countries such as the US, Ireland, Germany, Hong Kong, Singapore and Canada.

Mark Smith, chief operating officer at Sweaty Betty, said: “As we continue to grow Sweaty Betty’s presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool ONE location.

“We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”

The signing of Sweaty Betty follows the most recent news of the forthcoming relocation of Hollister Co., the global teen retailer division of Abercrombie & Fitch Co., alongside sub-brand Gilly Hicks on South John Street.

However, in late January LBN revealed that ARKET, a subsidiary brand of European fashion chain H&M, will close for the final time “within a matter of weeks”. It is located at 91-92 Paradise Street occupying 8,600 sq ft.

Rob Deacon, senior asset manager at Liverpool ONE owner Grosvenor, added: “We’re constantly looking to enhance our offering at Liverpool ONE, anticipating and fulfilling the evolving requirements of our visitors.

“We’re delighted to welcome the internationally renowned brand to our retail mix, and more specifically to Peter’s Lane, which has long been established as the region’s leading destination for premium lifestyle brands.”

Metis and CBRE acted for Liverpool ONE. KBW acted for Sweaty Betty.

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