Bromborough-based business has grown off the back of expansion into the PRS (private rented sector) and student accommodation sectors. Tony McDonough reports.

Wirral heating products manufacturer Stiebel Eltron UK says growth in its electric space heating and water heating divisions has pushed up revenue and profit.

The Bromborough-based business says turnover for 2016 was up 8% with profit doubling.

Managing director Mark McManus credited the growth to Stiebel Eltron’s expansion into the PRS (private rented sector) and student accommodation sectors, with increasing demand for electric space heating and instantaneous hot water products.

He said: “We have been very busy with large-scale projects in the residential market, with our electric heating range proving particularly popular for multi-storey developments.

“PRS and student accommodation is thriving in cities across the UK, with a demand for high quality products which can meet modern demands for heating and hot water.

“This comes down to developers and specifiers needing heating systems which can save both space – specifically in multi-flat developments – and long-term costs for their tenants.”

The growth reflects a new “partnership-driven” approach that Stiebel Eltron implemented at the beginning of 2016.

This included major investment into an updated user-friendly website and training weeks for partners and suppliers at Stiebel Eltron’s £16m Energy Campus in Holzminden, Germany.

The company also provides customers with a free design service, ongoing help and advice throughout a project – including site visits – and free commissioning for installations.

Mr McManus added: “We are working with an ever-growing network of installers, suppliers and merchants, and we recognised that we needed to streamline the specifying and purchasing process.

“One solution was to update our UK website and simplify the journey for customers – whether they are looking to buy for a single home or for a multi-storey development.”