Mersey creative agency Black and Ginger wins trio of new deals

Firm is creating a national radio advertising campaign for Nextbase, a Christmas campaign for Southport BID and two pieces of video content for NHS Wirral to keep patients across the borough informed

Alex Frech, managing director of Liverpool creative agency Black and Ginger


Liverpool creative agency, Black and Ginger, has secured a trio of new contracts with Nextbase, Southport BID and NHS Wirral. 

Dash-cam specialist, Nextbase, has appointed the agency to develop a new brand identity, which will be rolled out in the new year. 

And as part of a separate brief from Nextbase, Black and Ginger has been tasked with creating a national radio advertising campaign to help launch the brand’s new DAB radio adaptor, which converts any car radio into a DAB radio.

The campaign runs until the end of December across digital radio stations including Absolute and Jazz FM.    

Southport BID appointed the agency to create its Christmas campaign following a competitive pitch.

The campaign, which runs across print and online media during the festive period, features unique pattern work linking to Southport’s most well known attractions including the promenade and the Botanical Gardens. 

Dash-cam specialist Nextbase has launched a new DAB radio adaptor


NHS Wirral has also commissioned Black and Ginger to create two separate pieces of video content. One forms part of a campaign to help take the pressure off the accident and emergency department at Arrowe Park Hospital by highlighting the range of alternative services available to patients. 

The other uses animation to explain a series of changes that will be taking place at NHS Wirral.

The animation, which is part of a wider campaign that will be rolled out in 2018, will be unveiled next month. Both videos will be screened at healthcare locations throughout Wirral and shared online. 

Alex Frech, managing director at Black and Ginger, said: “We are thrilled to add such a great mix of new clients to our existing portfolio.

“We have a great team of talented creatives on board and high quality design is at the heart of everything we do.”  

Black and Ginger was established in 2003. The agency’s clients include ACC Echo Arena, Edge Hill University, Kilner, Hilton and Chester Zoo. 

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