As part of its commitment to becoming a carbon neutral business by 2030, Merseyside brand marketing specialist Wild Thang is backing artist Robyn Woolston. Tony McDonough reports

Merseyside brand marketing specialist Wild Thang are backing the work of a talented artist as part of it commitment to sustainability.

Bootle-based Wild Thang founder, Andrew Dwerryhouse, said he and the company had been following the work of Robyn Woolston for many years. She focuses on environmental impact issues and exhibited her work at the COP26 climate summit.

Andrew said: “We know her passion to help the future of the planets environment through her world class artwork and we knew we had to support. Wild Thang is aligned and committed to create a sustainable future as a company and prior to COP26 started the process of making our own internal future sustainability promise.

“We are an organisation that wants to be part of the solution rather than the problem. We already hold ISO 14001 certification and have clear policies and some great examples of changes we have already made such as electric car charging point, recycling all cardboard and paper waste, plus a range of other initiatives.

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“Our eco range has never been bigger but we want to go much further and we know the time to act is now, so when this opportunity came up to support Robyn it seemed the perfect fit. Part of the support included creating a brief statement about what the commitment will be from Wild Thang.”

As part of the statement it shared with Robyn. Wild Thang described how it has just created its company vision for the next 10 years, with sustainability as one of the key components. It is committed to being carbon neutral by 2030.

It aims to make sure that all the branded clothing merchandise and print it produces are coming from sustainable sources. This will be formally announced in January 2022. Andrew added: “Art can have real impact and influence.

“Robyn put it more eloquently when she said ‘art provides a powerful tool in terms of consciousness-raising, agitating, re-framing and addressing both the impact and output of human behavior’.

“We are still an SME and know this will be a step by step process, but if we can inspire others to do the same, and we hope COP26 will be a defining moment in helping the planet have a more sustainable future because action is urgently needed, we know many small changes by many people can make a world changing difference.”